Boomset Blog • Posts Tagged ‘event roi’

Tech Trends to Make Your Event Stand Out

Image courtesy of Crew on Unsplash

There’s no questioning the power of events. In an increasingly digital world, real-time interactions and the opportunity for businesses to form in-person connections is invaluable. As more and more industry leaders pick up on the benefits that come along with well-planned events, it’s imperative you stay at least one step ahead of your competitors.

While 86 percent of event marketers believe technology can play a major role in the success of an event, it’s in your best interest to keep up with the times. To get you started, we’re breaking down some of the hottest tech trends certain to make your next event stand out from the crowd.

Photo via Unsplash

One of the greatest event-planning misconceptions is the idea that the atmosphere preparation is something that takes place exclusively during the event. In fact, it starts long before your guests arrive. (And when they do arrive, you’ve got to be prepared to keep the engagement going - especially at entry.)

Overhype the event and you may end up letting too many people down but undersell it and you may not get enough attendees for your event to work in the first place. So, here are several tips that can hopefully create the right balance and help you engage your attendees in the weeks and days prior to the event.

Photo by rawpixel on Unsplash

You’ve just finished pulling off what felt like a successful event, and now it’s time to write your report. A good report will allow you to take an objective look at how the event unfolded, analyze some statistics, and decide just how successful you really were and where you can improve.

As you’ll see below, part of a successful post-event brief is surely made easier using any data obtained prior to or during the event. Knowing the specific information that will help detail what you’d like to highlight for the event are objectives you’d need to set beforehand. Read on for all seven key elements to writing a great event report.

Photo by rawpixel on Unsplash

Have you been tasked with organizing an event for your company? And have you forged ahead, full of enthusiasm, and succeeded in coming up with the most brilliant idea, only to be met with skepticism from your superiors?

While it can sometimes be hard for executives who aren’t quite as invested as you are or simply don’t have the creative vision to see the value of your fabulous event concept, you need to learn how to ‘sell’ your event idea to your manager(s). With this in mind, here’s your 7 step plan to help you get buy-in from any stakeholder and see your event planning efforts brought to life.

Event Sustainability: How to Handle Food Waste at Events

Now more than ever before, event professionals are seeking out ways to make their events more sustainable. Beyond reducing or completely eliminating plastic at events, another concern is the amount of food that goes to waste after an event.

Photo by Toa Heftiba on Unsplash

Events are not the sole party responsible for food pollution. In fact, it is said that more than 20% of trash is food product and almost HALF of the food produced in the US is simply thrown out - by all of us.

Luckily, initiatives are underway from professionals in the industry who are recommending that planners become more active in the food waste continuum: reduce supply-chain food waste, repurpose or donate food leftovers, compost waste.

Image courtesy of Tito

Researching GDPR (General Data Protection Regulation)? There’s quite a bit of information out there that discusses the Who-What-Where-Why-How, and more - it can definitely be overwhelming! Haven’t had a look into GDPR yet? You should - the deadline is approaching!

When it comes to data, the industry is buzzing about GDPR. There’s an entire website dedicated to the new the main elements of the GDPR legislation, and various articles written all over the world about it from major publications (like this via Wired UK and this via TechCrunch) to industry blogs (like this via PCMA and this via CMO Australia).

Photo by Marvin Meyer on Unsplash

Any event planner will know that putting on an outdoor event comes with a whole different set of challenges and obstacles to overcome. Whether it’s tackling venue logistics or battling the elements, the success of your event relies on meticulous planning from the outset to deliver complete satisfaction for attendees.

From taking care of essential amenities to all-weather prep perspective, the storage manufacturers at Action Storage offer up some of the key considerations that are fundamental to executing an attendee-focused outdoor event. Read below to find out more.

1. Opt for an attendee-friendly venue

Your choice of venue plays a pivotal role in the success of your event, so it’s a decision that requires careful planning and consideration. Whether you’re hosting a music festival, charity fundraiser or a sporting event, the location needs to not only be in line with your brand and event objectives but also appeal to attendees and vendors alike.

From remote, rural locations to outdoor urban environments, keep in mind both the practical aspects (such as site access and logistics) and any ways that you can appeal to attendees with above-par amenities that are accessible to everyone.

2. Plan for all weather conditions

One of the greatest challenges facing outdoor event planners is Mother Nature - even in summer, good weather isn’t a given. Whatever the forecast, it’s recommended to have backup plans in place, just in case the weather doesn’t play ball on the day - so the show can go on regardless and attendees will feel less inclined to pack up and go home if bad weather hits.

From portable marquees and gazebos for shelter from the rain and heat to backup power supplies and suitable food and drink options, putting the comfort and needs of attendees at the heart of your all-weather prep will make sure everything runs smoothly - whatever the weather.

3. Streamline the process

For event planners committed to putting their attendees first, streamlining the entire event process could prove invaluable in leveling up the overall experience. From a quick and easy online registration process to a VIP-style guest check-in on the day, using event planning tools to deliver a smooth and hassle-free experience is sure to provide attendees with a first-class experience from start to finish.

4. Offer storage for ease and peace of mind

With an attendee-first approach, you can go that extra mile to upgrade their experience by providing them with a secure, watertight space to keep their personal belongings safe and dry.

Whether it’s a 3-day music festival or a fundraiser evening, strategically placed outdoor lockers for valuables and personal belongings will give attendees greater peace of mind and comfort knowing their possessions are safely stowed away.

5. Serve up an inspirational menu

Photo by Herson Rodriguez on Unsplash

Food and drink play a key role in the overall attendee experience (and, therefore, the overall success) of any event - meaning nailing your catering options is crucial. Serving up a limited and uninspiring selection of refreshments could easily leave a bad taste in attendees’ mouths, as well as bad reviews about your event.

When planning event catering, be sure to cover all bases for dietary requirements, including gluten-free, vegan and veggie options - as well as ensuring the menu is season-appropriate. It’s also advisable to choose experienced outdoor caterers who are well-equipped to cope with bad weather and high demand to minimize queues - as long waiting times can easily lead to dissatisfied customers.

Putting attendees first at your outdoor event doesn’t have to be difficult. By incorporating these key elements into your event, you can create an unforgettable experience that’s truly tailored to your attendees’ needs and tastes.

Guest Author Bio:

Simon Mitchell has run successful companies in Europe and the US that are focused on delivering exceptional value to clients – while Action Storage offers a diverse range of storage products, along with the technical expertise to help clients’ businesses operate more efficiently. In Simon’s words, that’s a rewarding place to be.

Share your event industry trends and event marketing insight to make events the best they can be for everyone:

The Easiest Way to Increase Your Engagement Rate with Event Marketing

Photo by Teemu Paananen on Unsplash

Procuring quality and qualified sales leads is an integral part of any business venture and the events industry is no exception. No matter the type of event, you need attendees in order to cover costs, make your profits and build potential business and/or buzz for the next event. And as we know, event sales and marketing go hand in hand.

If you were lucky enough to have hosted past events where you used event technology to heighten the event experience - like an integrated guest list app that delivers valuable ROI on your event - then half the battle has already been won. However, after an event, you’ll have a multitude of qualified contacts/leads ready to be marketed to for your next event. Herein comes the question of how to use these leads in a manner that will reach and intrigue your audience.

FEATURE FRIDAY: Casino Event Venue + Using AI at Events

Welcoming a new year with faster and more convenient event tech for organizers and attendees with all-in-one and one-(self-service kiosk)-for-all efficiency. If you haven’t been acquainted with Evosk™ there’s no better way to begin your branded check-in area:

Self-service experiences are reducing wait time at events while adding an interactive element for attendees. What does an express airport-style check-in withEvosk™ look like?

• Quick-scan entry via QR code or keyboard search.
• On-demand (custom-designed) badge or wristband printing + a retractable bar to hold branded lanyards.
• RFID-ready for pairing attendee info at check-in and controlling access levels via RFID readers around the event.
• Compact center to display your event brand or theme at the first touch point of an event (entry or the registration area) and/or around the event floor.

For more information about the Evosk™, get in touch with a Boomset rep. Looking for more innovative event details? “Check in” with the highlights below.

5 Forward-Thinking Ideas to Take Your Event to New Heights

In recent years, event marketing has exploded as a powerful and popular platform for building brand awareness, launching products and driving sales. However, the beauty of this extremely versatile marketing channel is that it’s completely open to interpretation and outside-the-box engagement tactics. A great speaker lineup and modern venue are no longer sufficient in the events space; you have to provide something special if you want to take the lead over the competition.

So whether you’re organizing a small pop-up event or a three-day expo, it pays to go the extra mile to WOW your guests. That’s why we’ll be taking a look at how your event can overshadow the masses, giving you five innovative ideas to propel your event to new heights.

Boomset Updates, #EventTech trends, and event industry news

Tech Trends to Make Your Event Stand Out

Clever Ways to Engage Your Attendees Before the Event

7 Key Elements to Writing a Great Event Report

Your 7 Step Plan to get Management Buy-In for Your Event Ideas

Event Sustainability: How to Handle Food Waste at Events

Understanding GDPR: What You Need To Know

5 Steps to an Attendee-Focused Outdoor Event

The Easiest Way to Increase Your Engagement Rate with Event Marketing

FEATURE FRIDAY: Casino Event Venue + Using AI at Events

5 Forward-Thinking Ideas to Take Your Event to New Heights

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