Boomset Blog • Posts Tagged ‘Guest Posts’

3 Important Elements of a Successful Corporate Event

Not all events are created equal, and that goes especially for corporate events. They have a different tone about them and often require extra steps or tasks that comply with the organization’s norms.

Organizing a satisfactory corporate event depends on a combination of many factors. However, three particularly important elements can seriously determine the success or failure of any event. Read below to get a better idea of what they are and how you can plan for success when it comes to organizing your own corporate events.

Photo by Verena Yunita Yapi on Unsplash

If you are planning an event and you want to build some hype around it, there is no better way to do so than using online marketing to your advantage. No matter what your event is about or which part of the world it will take place in, engaging pre-event content is a great way for you to prepare your followers for a unique event experience.

Even if you’re new to creating pre-event content, you will be happy to know that it thankfully doesn’t require a lot of experience. What’s most important is for you to be creative and excited about the event you’re planning and the rest will follow. Here are some tips to help you out in this situation.

Photo by Lily Lvnatikk on Unsplash

You’ve made it!

Event day is finally here and you’re standing in the lobby watching delegates from companies all around the globe begin trickling into your host venue. You’ve already got your on-site event management component set. Attendees can check in and register with speed and ease, and you watch as they proceed onto their lectures, coffee meetings, and the show floor.

However, there seem to be a few disgruntled faces in the crowd. And you may seem to think that their first impression of your event is less than stellar. This is not the case at all. In fact, the trouble started before they even arrived at your event (your entry was flawless, after all).

It started with their mismanaged and poor form of transportation.

Research has shown that 70% of event attendees who have had a negative travel experience associate these feelings with the entire event. Looking back on our own personal experiences struggling with morning traffic on our daily commute or those days we are running tight on time and make a wrong turn, we can begin to put faith in the notion that poor transportation has the power to adversely affect the outcome of what our day holds for us.

Whether it’s a normal workday or a big event, how you arrive sets the tone for what comes next.

Photo by Jacob Ufkes on Unsplash

Social media marketing for your event is a no-brainer.

It’s immediate, easy-to-scale, flexible, and cost-effective. Social media is a great way to market your event before, during, and after the big day.

It’s also an essential part of the modern event experience, and a goldmine for testimonials, reviews, and other forms of user-generated content.

Depending on your event reach, you need to plan strategies that utilize social platforms like Facebook, Instagram, and Twitter to bring in the best results. Each platform has unique advantages and demands from its users, so be sure to have a channel-specific strategy in place.

This post will offer you tips on how to best use social media to market your event to success.

Photo by Yutacar on Unsplash

One of the major problems businesses of all sizes face is the lack of employee satisfaction. Namely, studies have found that 51% of the U.S. employees are not engaged, which costs companies between $450 and $550 billion annually.

Given these pretty worrisome digits, it’s not surprising at all that boosting employee motivation has become one of the highest employers’ priorities. And, one of the simplest and the most powerful ways to do so is to organize corporate events.

Here are several corporate event ideas you might find useful when it comes to your team.

Image courtesy of Pixabay

Have you ever wondered why people are hiring you to plan their events? It’s not just because they lack time to take care of all details. It’s mostly because they lack the creativity. They want their events to be the coolest, most relaxed, most exciting, and most memorable.

Creativity is at the core of the event planning process. Fortunately, as event planners, you have tons of it. Unfortunately, it comes and goes. Sometimes a client is asking you to do something extraordinary, but you don’t feel inspired at all.

What do you do when you feel like your ideas have been exhausted? You find the ideas. There are online resources that will help you do that, but here are 15 websites that can support an event planner’s creative processes.

Photo by Igor Ovsyannykov on Unsplash

Planning ticket sales for an event becomes easier with data collected from past events. Each time a consumer visits a website or makes a Google search, information about his or her behavior gets collated. If this data can be correctly analyzed and optimized, behavior gets collated. If this data can be correctly analyzed and optimized, boosting event marketing efforts and selling out an event becomes that much easier!

Here are some ways to use data to sell out your event and gain better event ROI.

Image courtesy of Pexels

Case studies have been used in various businesses as powerful marketing tools. They provide an invaluable record of how a company interacts with its clients and the nature of this interaction. They describe how a client has benefited from a company’s product or service. In some way, they are stories. Thus, they could be in the form of an article, a video, or a podcast.

The use of case studies is widespread. They are used in the academic world to put forth compelling points. They have also been used in academia to draw valid and sound inferences. In the corporate world, a case study could be used to prove the merits of a proposed project. In government and semi-autonomous units of government, case studies have been used in planning and assessing the impact of policy and programs.

Image courtesy of lifesimply.rocks on Unsplash

A typical event often includes a main presentation, a few workshops, and a meal. All of this is fine, but to really make your event memorable and worthy of social media mention, you need to add a little something extra. Gamification is a creative way to drive engagement and push that wow factor.

Image Source: 365.tomorrowland.com

Anyone who has visited an open-air festival knows that the scene unquestionably has room for improvement and innovation. To deliver the best possible experience to festival goers, event producers need to solve a lot of problems, such as overcrowding, poor Wi-Fi connectivity, handling money and tickets, and safety. Like in many other scenes, the technology is the only answer here.

The recent Tomorrowland festival has been huge. Two weekends of music from the best DJs in the world attracted thousands of attendees. To manage such a large crowd, the management of the event knew they needed some serious technology.

Let’s explore festival planning and the type of RFID technology and others currently changing the way open air festivals work.

Boomset Updates, #EventTech trends, and event industry news

3 Important Elements of a Successful Corporate Event

How to Create Exciting Pre-Event Content

The Impact Of Transportation On Events & 4 Ways To Make It Better

A Quick Guide on How to Use Social Media to Market Your Event to Success

Corporate Events as a Way of Increasing Employee Motivation

15 Best Websites for Event Planners to Get More Creative New Ideas

How Event Data Can Help You Sell Out Your Event

How to Write Case Studies About Your Events Like A Professional Writer

Attendee Engagement: Practical Uses of Gamification at Events

Future of Festivals: How Technologies Can Change Our Lives

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