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Event registration and badge printing software combined with the power of RFID technology at event entry.
There are plenty of event marketing platforms out there. How are you to know which one is the best for your platform? In this post, we’ll take a look at the top questions to ask when shopping around.
You’ve run an event technology assessment to better understand your strategic needs, you’ve gotten buy-in from your team, you’ve asked around your network, and you’ve narrowed down your list of prospective event marketing platforms to a slim few.
Now comes the hard part: Determining which platform is the best for your organization.
Photo courtesy of rawpixel on Unsplash
It’s time for your company’s next big event. Social media is an important tool to utilize not only for your event’s content but also for the content your attendees will create.
Below, we’ll outline a few steps and tools that you can use to make your event a step above your competitors.
We have a lot of expectations when it comes to our events. We tend to envision about an upcoming event. However, one must always be prepared for the unexpected, since uncertainty plays a huge role in the management of any event.
Events don’t happen in isolation. As the event management process unfolds, every individual meets other people who don’t see things the way you do. One of the essential aspects of an event manager is negotiation advancements. Such training helps you to manage your event successfully, especially regarding your interaction with sponsors, suppliers, and partners. Many successful event managers have undergone negotiation skills training and count what was learned as invaluable.
What’s one of the most important things an event manager should know? How to come up with effective ways to minimize uncertainty and maximize efficiency. For this, one needs to follow a three-step process. The first step is planning, the second is implementation, and the third is the evaluation. An event manager can eliminate uncertainty from the event in its entirety.
Photo by Jakob Dalbjörn on Unsplash
You should never underestimate the importance of a well-designed conference room. In order to realize why, you only need to stop for a moment to consider just some of its many functions. Here, you greet your clients so by achieving a sense of awe and grandeur while there, you might just be able to make a much better first impression. On the other hand, make a place too ornate and flashy and you’ll distract everyone from the topic at hand. This is particularly harmful to micro-events and office meetings, that an average office worker attends more than 60 each month.
Nonetheless, hosting a closed-door meeting is a simple matter that doesn’t require a conference room. An in-house conference, on the other hand, is a different thing altogether. That being said, here are several tips on how to design a conference room for a better even experience.
Image via Pixabay
There is no better way for a company to present its products or services than to go out and directly approach potential customers. (Hello, trade shows, exhibitions, and live events!) According to the report, most marketers (31%) believe that events are the single-most effective marketing channel.
Why is that so? Well, people obviously love to meet in person and talk to company representatives face-to-face. A study reveals that 74% of attendees say they have a more positive opinion about the company, brand, or product being promoted after the event.
Most people are struggling to organize successful event planning on a budget without spending a lot of money. If you are a marketer, check out this post to learn six ideas for event marketing on a budget.
Your nonprofit relies on donations for everything from pursuing your mission to covering everyday operations. You’ve run fundraising campaigns in the past, but did you know that local events can help maximize your donations?
Unfortunately, many nonprofits overlook the possibility of local events, thinking they are too small to generate the kind of revenue they need. However, if you conduct the event correctly, your nonprofit could see major peaks in donations.
How can we get so much from local fundraising events? Pair the in-person event with online strategies to make your local event into a big deal for the community.
Image courtesy of Unsplash
Back in the early days of the internet, one of the most common complaints that you could hear was that online interactions will render live events obsolete. As it turns out, these fears were largely unfounded – the event industry is in the best shape it has ever been. In fact, event organizers should appreciate the role the internet has played in creating the modern tech-savvy consumer, giving them the opportunity to utilize a host of new technologies in their events.
Each passing year brings with it a score of new tech trends, and 2018 is no different. As far as event planners are concerned, the two most interesting ones seem to be chatbots and AI. The main thing that chatbots have brought to the table is a new means for boosting audience engagement, whereas AI-based tech tends to shine in the domain of data analytics and marketing automation. To find out more on how these technologies are being leveraged for event planning purposes, take a look at the rest of our article below.
Image courtesy of Gary Chan on Unsplash
Sustainability is so much more than a huge buzzword at the moment. It also happens to be a topic that can sometimes be confusing on where/when to start implementing or take action. However, there are plenty of facts that illustrate the problems we are already facing that can serve as great guidelines or starting points.
Did you know that 1.3 billion tonnes of food is lost or wasted globally each year? Or that there will be more plastic in our oceans than fish by 2050? These facts are astonishing and the implications will come to surface in our lifetime. This has a drastic effect on our environment, the animals, and ecosystems that share it. Things need to change! Our throw-away society is seriously damaging the environment and it’s up to politicians, industries, companies, and individuals to drive change.
The events industry has recently launched a vision to become waste-free by 2020. This is a big task to face but something that can be achieved with small changes. Here we explain why sustainable conferences are important, and a few things you can implement when planning your conference to play your part in the change.
Image courtesy of Crew on Unsplash
There’s no questioning the power of events. In an increasingly digital world, real-time interactions and the opportunity for businesses to form in-person connections is invaluable. As more and more industry leaders pick up on the benefits that come along with well-planned events, it’s imperative you stay at least one step ahead of your competitors.
While 86 percent of event marketers believe technology can play a major role in the success of an event, it’s in your best interest to keep up with the times. To get you started, we’re breaking down some of the hottest tech trends certain to make your next event stand out from the crowd.
If you are chosen to be a conference organizer, you should take it as an opportunity to give back to the society. Not only do you get to prove your organizational skills, but also bring people together for an important conversation! In case networking is not your thing, conference planning should be a chance to share your talent with the guests.
Do you want to know how to plan an efficient and effective conference event? Where exactly should you start? Whether new to planning, changing industries, or simply looking to enhance your talent, use the following tips to excel at your upcoming event.
Photo by Daria Nepriakhina on Unsplash
Not all events are created equal, and that goes especially for corporate events. They have a different tone about them and often require extra steps or tasks that comply with the organization’s norms.
Organizing a satisfactory corporate event depends on a combination of many factors. However, three particularly important elements can seriously determine the success or failure of any event. Read below to get a better idea of what they are and how you can plan for success when it comes to organizing your own corporate events.
Photo via Unsplash
One of the greatest event-planning misconceptions is the idea that the atmosphere preparation is something that takes place exclusively during the event. In fact, it starts long before your guests arrive. (And when they do arrive, you’ve got to be prepared to keep the engagement going - especially at entry.)
Overhype the event and you may end up letting too many people down but undersell it and you may not get enough attendees for your event to work in the first place. So, here are several tips that can hopefully create the right balance and help you engage your attendees in the weeks and days prior to the event.
You’ve just finished pulling off what felt like a successful event, and now it’s time to write your report. A good report will allow you to take an objective look at how the event unfolded, analyze some statistics, and decide just how successful you really were and where you can improve.
As you’ll see below, part of a successful post-event brief is surely made easier using any data obtained prior to or during the event. Knowing the specific information that will help detail what you’d like to highlight for the event are objectives you’d need to set beforehand. Read on for all seven key elements to writing a great event report.
Have you been tasked with organizing an event for your company? And have you forged ahead, full of enthusiasm, and succeeded in coming up with the most brilliant idea, only to be met with skepticism from your superiors?
While it can sometimes be hard for executives who aren’t quite as invested as you are or simply don’t have the creative vision to see the value of your fabulous event concept, you need to learn how to ‘sell’ your event idea to your manager(s). With this in mind, here’s your 7 step plan to help you get buy-in from any stakeholder and see your event planning efforts brought to life.
Photo by John Schnobrich on Unsplash
Experienced planners understand that great events are only a jewel in the crown of carefully executed preparations. The final result has to be amazing, but the majority of work is done before the actual event day. Planning is essential because:
Despite the importance of pre-event strategy, a large portion of planners still don’t know how to prepare and ignite a spark of interest among target audiences. They use obsolete tactics and fail to design captivating content to attract attendees.
If you want to ensure the success of your event, you cannot make such mistakes. In this post, we will show you 6 tips to enhance your pre-event content marketing strategy.
Image courtesy of Pixabay
It takes a lot of work to run a hit event, with a vast amount of organization and planning to be done, so the last thing you want to be doing in the run-up to an event is stressing about promotional concerns and the distribution of accurate information.
That’s why it’s so useful to have a strong event website to filter out a lot of the questions, drum up additional interest, and give visitors a taste of what they can expect from your event before moving onto the registration component.
Your website or event registration page can’t handle any of the practicalities of hosting the event, of course, as you’ll need event management software for that— but by combining a comprehensive event solution with a slick website, you’ll give yourself maximum time to focus on enjoying the ride.
Let’s check out 6 event websites that do a fantastic job, think about what exactly makes them so good, and discover some tactics you can use for your own website.
June 7, 2018 — As members of the Comparably community, Boomset is honored to win the award for Comparably: Best Company Managers 2018 (Small & Mid-sized Companies). Comparably’s Leadership Awards are derived from sentiment ratings provided by employees who anonymously rated their employers on Comparably.com
Comparably is a platform that boasts real reviews by real people that provides transparency around what it’s actually like to work at certain companies. Its mission is to understand employees’ true value and needs to make work better.
Photo by Ilyass SEDDOUG on Unsplash
You watch everyone line up for registration with a sigh of relief. You’ve done it! You pulled off the logistics for a large-scale conference. You wonder if there is anything you could be missing, and it hits you:
How can I keep them engaged?
While people attend events to learn something new, many come to network and engage with attendees and immerse themselves in the event. How can you facilitate these connections and ensure that attendees stay engaged? Here are five ways event managers can make event attendees remain captivated enough by the event to not only give it an excellent rating but also choose to come back again.
Photo by chuttersnap on Unsplash
As winter begins to turn its back on us in the Northern Hemisphere, we can look forward to the blissful spring and summer months ahead and everything they bring. And as nature undergoes regrowth and new life begins to flourish, we too can enter a state of rejuvenation, no longer tempted to stay indoors. This is GREAT news for businesses!
There’s no better time to host a corporate event than in springtime! As you’ve finally managed to get on top of the influx of emails and backlog work, now it’s time to network and get serious about planning for spring and summer events. Below, we’ve outlined a few key considerations to be aware of when organizing your warmer weather event.
Now more than ever before, event professionals are seeking out ways to make their events more sustainable. Beyond reducing or completely eliminating plastic at events, another concern is the amount of food that goes to waste after an event.
Photo by Toa Heftiba on Unsplash
Events are not the sole party responsible for food pollution. In fact, it is said that more than 20% of trash is food product and almost HALF of the food produced in the US is simply thrown out - by all of us.
Luckily, initiatives are underway from professionals in the industry who are recommending that planners become more active in the food waste continuum: reduce supply-chain food waste, repurpose or donate food leftovers, compost waste.
Photo by Verena Yunita Yapi on Unsplash
If you are planning an event and you want to build some hype around it, there is no better way to do so than using online marketing to your advantage. No matter what your event is about or which part of the world it will take place in, engaging pre-event content is a great way for you to prepare your followers for a unique event experience.
Even if you’re new to creating pre-event content, you will be happy to know that it thankfully doesn’t require a lot of experience. What’s most important is for you to be creative and excited about the event you’re planning and the rest will follow. Here are some tips to help you out in this situation.
Image courtesy of Tito
Researching GDPR (General Data Protection Regulation)? There’s quite a bit of information out there that discusses the Who-What-Where-Why-How, and more - it can definitely be overwhelming! Haven’t had a look into GDPR yet? You should - the deadline is approaching!
When it comes to data, the industry is buzzing about GDPR. There’s an entire website dedicated to the new the main elements of the GDPR legislation, and various articles written all over the world about it from major publications (like this via Wired UK and this via TechCrunch) to industry blogs (like this via PCMA and this via CMO Australia).
Photo by Lily Lvnatikk on Unsplash
You’ve made it!
Event day is finally here and you’re standing in the lobby watching delegates from companies all around the globe begin trickling into your host venue. You’ve already got your on-site event management component set. Attendees can check in and register with speed and ease, and you watch as they proceed onto their lectures, coffee meetings, and the show floor.
However, there seem to be a few disgruntled faces in the crowd. And you may seem to think that their first impression of your event is less than stellar. This is not the case at all. In fact, the trouble started before they even arrived at your event (your entry was flawless, after all).
It started with their mismanaged and poor form of transportation.
Research has shown that 70% of event attendees who have had a negative travel experience associate these feelings with the entire event. Looking back on our own personal experiences struggling with morning traffic on our daily commute or those days we are running tight on time and make a wrong turn, we can begin to put faith in the notion that poor transportation has the power to adversely affect the outcome of what our day holds for us.
Whether it’s a normal workday or a big event, how you arrive sets the tone for what comes next.
Photo by Jacob Ufkes on Unsplash
Social media marketing for your event is a no-brainer.
It’s immediate, easy-to-scale, flexible, and cost-effective. Social media is a great way to market your event before, during, and after the big day.
It’s also an essential part of the modern event experience, and a goldmine for testimonials, reviews, and other forms of user-generated content.
Depending on your event reach, you need to plan strategies that utilize social platforms like Facebook, Instagram, and Twitter to bring in the best results. Each platform has unique advantages and demands from its users, so be sure to have a channel-specific strategy in place.
This post will offer you tips on how to best use social media to market your event to success.
Photo by Marvin Meyer on Unsplash
Any event planner will know that putting on an outdoor event comes with a whole different set of challenges and obstacles to overcome. Whether it’s tackling venue logistics or battling the elements, the success of your event relies on meticulous planning from the outset to deliver complete satisfaction for attendees.
From taking care of essential amenities to all-weather prep perspective, the storage manufacturers at Action Storage offer up some of the key considerations that are fundamental to executing an attendee-focused outdoor event. Read below to find out more.
1. Opt for an attendee-friendly venue
Your choice of venue plays a pivotal role in the success of your event, so it’s a decision that requires careful planning and consideration. Whether you’re hosting a music festival, charity fundraiser or a sporting event, the location needs to not only be in line with your brand and event objectives but also appeal to attendees and vendors alike.
From remote, rural locations to outdoor urban environments, keep in mind both the practical aspects (such as site access and logistics) and any ways that you can appeal to attendees with above-par amenities that are accessible to everyone.
2. Plan for all weather conditions
One of the greatest challenges facing outdoor event planners is Mother Nature - even in summer, good weather isn’t a given. Whatever the forecast, it’s recommended to have backup plans in place, just in case the weather doesn’t play ball on the day - so the show can go on regardless and attendees will feel less inclined to pack up and go home if bad weather hits.
From portable marquees and gazebos for shelter from the rain and heat to backup power supplies and suitable food and drink options, putting the comfort and needs of attendees at the heart of your all-weather prep will make sure everything runs smoothly - whatever the weather.
3. Streamline the process
For event planners committed to putting their attendees first, streamlining the entire event process could prove invaluable in leveling up the overall experience. From a quick and easy online registration process to a VIP-style guest check-in on the day, using event planning tools to deliver a smooth and hassle-free experience is sure to provide attendees with a first-class experience from start to finish.
4. Offer storage for ease and peace of mind
With an attendee-first approach, you can go that extra mile to upgrade their experience by providing them with a secure, watertight space to keep their personal belongings safe and dry.
Whether it’s a 3-day music festival or a fundraiser evening, strategically placed outdoor lockers for valuables and personal belongings will give attendees greater peace of mind and comfort knowing their possessions are safely stowed away.
5. Serve up an inspirational menu
Photo by Herson Rodriguez on Unsplash
Food and drink play a key role in the overall attendee experience (and, therefore, the overall success) of any event - meaning nailing your catering options is crucial. Serving up a limited and uninspiring selection of refreshments could easily leave a bad taste in attendees’ mouths, as well as bad reviews about your event.
When planning event catering, be sure to cover all bases for dietary requirements, including gluten-free, vegan and veggie options - as well as ensuring the menu is season-appropriate. It’s also advisable to choose experienced outdoor caterers who are well-equipped to cope with bad weather and high demand to minimize queues - as long waiting times can easily lead to dissatisfied customers.
Putting attendees first at your outdoor event doesn’t have to be difficult. By incorporating these key elements into your event, you can create an unforgettable experience that’s truly tailored to your attendees’ needs and tastes.
Guest Author Bio:
Simon Mitchell has run successful companies in Europe and the US that are focused on delivering exceptional value to clients – while Action Storage offers a diverse range of storage products, along with the technical expertise to help clients’ businesses operate more efficiently. In Simon’s words, that’s a rewarding place to be.
Share your event industry trends and event marketing insight to make events the best they can be for everyone:
Photo by Teemu Paananen on Unsplash
Procuring quality and qualified sales leads is an integral part of any business venture and the events industry is no exception. No matter the type of event, you need attendees in order to cover costs, make your profits and build potential business and/or buzz for the next event. And as we know, event sales and marketing go hand in hand.
If you were lucky enough to have hosted past events where you used event technology to heighten the event experience - like an integrated guest list app that delivers valuable ROI on your event - then half the battle has already been won. However, after an event, you’ll have a multitude of qualified contacts/leads ready to be marketed to for your next event. Herein comes the question of how to use these leads in a manner that will reach and intrigue your audience.
Welcoming a new year with faster and more convenient event tech for organizers and attendees with all-in-one and one-(self-service kiosk)-for-all efficiency. If you haven’t been acquainted with Evosk™ there’s no better way to begin your branded check-in area:
Self-service experiences are reducing wait time at events while adding an interactive element for attendees. What does an express airport-style check-in withEvosk™ look like?
• Quick-scan entry via QR code or keyboard search.
• On-demand (custom-designed) badge or wristband printing + a retractable bar to hold branded lanyards.
• RFID-ready for pairing attendee info at check-in and controlling access levels via RFID readers around the event.
• Compact center to display your event brand or theme at the first touch point of an event (entry or the registration area) and/or around the event floor.
For more information about the Evosk™, get in touch with a Boomset rep. Looking for more innovative event details? “Check in” with the highlights below.
One of the major problems businesses of all sizes face is the lack of employee satisfaction. Namely, studies have found that 51% of the U.S. employees are not engaged, which costs companies between $450 and $550 billion annually.
Given these pretty worrisome digits, it’s not surprising at all that boosting employee motivation has become one of the highest employers’ priorities. And, one of the simplest and the most powerful ways to do so is to organize corporate events.
Here are several corporate event ideas you might find useful when it comes to your team.
Image courtesy of chuttersnap on Unsplash
Planning to organize an event but have no budget for a venue? Some would say that’s a non-starter – after all, budget is at the heart of event planning. Whether you’re putting together a product launch, a corporate hospitality event or an engagement party, the more funds you can throw into it, the better it will be, right?
While money is obviously an enabler, it is totally possible to hire a great event space with a zero budget. Start with a clear idea of what you want to achieve with your event, but think creatively and be open to ideas when it comes to the ‘how’ and ‘where’.
The art of finding the perfect free venue lies in being able to be both flexible and persistent. Get a professional venue finding agency to help – someone who knows the events industry inside out and can negotiate on your behalf and, crucially, at no cost to you. Have a look at the suggestions below!
Photo by Lilly Rum on Unsplash
When you want more people to attend an event, you’re clearly focused on the event marketing. You’ll blog about it. You’ll get impressive content and you’ll share it all over social media. You’ll keep calling your target audience to action. Are we missing something?
What about the good old event announcement letter? Creating a great announcement is a form of art. No matter what your event is about, this letter will act both as an information pamphlet and an invitation. And, as many other things in the IT era, it will come in a digital form.
The best thing about online event announcement letters is that they don’t feel intrusive. Only those who want to access the full content will click them. Needless to say, you want more people to reserve their spot at this event and be prepared to get them checked into the event as efficiently as possible. How do you make them do that? It’s all about the way you write the content.
In recent years, event marketing has exploded as a powerful and popular platform for building brand awareness, launching products and driving sales. However, the beauty of this extremely versatile marketing channel is that it’s completely open to interpretation and outside-the-box engagement tactics. A great speaker lineup and modern venue are no longer sufficient in the events space; you have to provide something special if you want to take the lead over the competition.
So whether you’re organizing a small pop-up event or a three-day expo, it pays to go the extra mile to WOW your guests. That’s why we’ll be taking a look at how your event can overshadow the masses, giving you five innovative ideas to propel your event to new heights.
Image courtesy of Anete Lūsiņa on Unsplash
It’s easy to get carried away when you’re trying to create your content for your email event marketing campaign. Since you’re trying to organize your next event, the chances are that you’re trying to produce the highest quality emails possible to create buzz in the shortest amount of time.
Unfortunately, this leaves room for errors that could harm your business’s reputation and credibility, costing your business, contracts and profit! So you don’t make the same mistakes, here are five of the most common email marketing mistakes and how to avoid them!
Image courtesy of Pixabay
Have you ever wondered why people are hiring you to plan their events? It’s not just because they lack time to take care of all details. It’s mostly because they lack the creativity. They want their events to be the coolest, most relaxed, most exciting, and most memorable.
Creativity is at the core of the event planning process. Fortunately, as event planners, you have tons of it. Unfortunately, it comes and goes. Sometimes a client is asking you to do something extraordinary, but you don’t feel inspired at all.
What do you do when you feel like your ideas have been exhausted? You find the ideas. There are online resources that will help you do that, but here are 15 websites that can support an event planner’s creative processes.
Join Boomset on November 9th at the Old Truman Brewery in London. With live tech demos, educational content, and Q&A sessions this FREE event is not to be missed!
Contact:
Boomset, Inc.
75 Maiden Lane, Suite 704
New York, NY 10038
BOOMSET ANNOUNCED AS A
2017 BIZBASH EVENT STYLE AWARD WINNER
BizBash congratulates Boomset for its innovative contributions to the event industry.
October 27, 2017 — BizBash, the leading resource for event and meeting professionals, announced Boomset as a 2017 Event Style Award winner during BizBash Live: New York on October 25. Recognized for their groundbreaking work in the event space, Boomset is part of an elite group of award winners who continue to elevate the level of the industry.
The fifth annual awards honored organizations across the event and meeting landscape, showcasing galas, conferences, product launches, social events and more. Submissions flooded in from across North America, as well as India, Belgium, Spain, Mexico, Qatar, Tokyo, and other global destinations.
“BizBash New York is one of the most anticipated events of the year for us, and not just because it’s in our hometown city of NYC but we love the ever-innovating BizBash community. We work diligently towards building better and more efficient technology for events, and we were proud to showcase our full service event kiosk, Evosk, along with our partner, Choose 2 Rent, as part of registration this year. It was an extra special #BizBashNY for us this year, taking home two beautiful awards. They are already on display to honor the great teamwork that goes into Boomset every day and to share this prestigious honor with all who come to our office." - Kerem Baran, CEO“This is an impressive group,” said Beth Kormanik, editor in chief of BizBash. “We call these the Event Style Awards, but there is significant substance behind that style. Boomset rose to the top because it represents the best in fresh thinking and execution of meetings and events.”
The full list of Event Style Award winners can be seen at:
www.bizbash.com/eventstyleawards.
For more information, Beth Kormanik, editor in chief of BizBash, is available for comment. For additional
information, contact Brittany Bucceroni at bbucceroni@bizbash.com or 646.839.6846.
About BizBash
BizBash empowers event professionals with ideas, intelligence, and resources to create smarter events. Each month more than 225,000 unique users across North America and beyond look to BizBash for venue discovery, event style, technology, and tools for their next event. Visit us at www.bizbash.com. Follow us at @bizbashlive.
Photo by Igor Ovsyannykov on Unsplash
Planning ticket sales for an event becomes easier with data collected from past events. Each time a consumer visits a website or makes a Google search, information about his or her behavior gets collated. If this data can be correctly analyzed and optimized, behavior gets collated. If this data can be correctly analyzed and optimized, boosting event marketing efforts and selling out an event becomes that much easier!
Here are some ways to use data to sell out your event and gain better event ROI.
Image courtesy of Pexels
Case studies have been used in various businesses as powerful marketing tools. They provide an invaluable record of how a company interacts with its clients and the nature of this interaction. They describe how a client has benefited from a company’s product or service. In some way, they are stories. Thus, they could be in the form of an article, a video, or a podcast.
The use of case studies is widespread. They are used in the academic world to put forth compelling points. They have also been used in academia to draw valid and sound inferences. In the corporate world, a case study could be used to prove the merits of a proposed project. In government and semi-autonomous units of government, case studies have been used in planning and assessing the impact of policy and programs.
As the year winds down, event professionals are only getting started on holiday parties and all the great things in store for the event community in the new year ahead. Boomset is proud to join so many event industry greats from around the globe in some of the final events of 2017:
Event Planners Expo (NYC) October 4, 2017
IMEX America (Las Vegas) October 10-12, 2017
BizBash Live: The Expo (NYC) October 25, 2017
Event Tech Live (London) November 10, 2017
Fest Forums (Santa Barbara) November 16-18, 2017
XLIVE (Las Vegas) December 10-13, 2017
Boomset has also been nominated as a finalist for two awards for the BizBash Event Style Awards:
• Best Interactive Technology for Events
• Best Registration and Event Management Solution
In addition, Boomset is an #ETAwards17 nominee for:
• Best Conference Technology
• Best Use of Wireless Technology (RFID & NFC)
It also gives us great pleasure to power another inspiring Event Planners Expo, Fest Forums, BizBash Live, and the Event Technology Awards in London. Looking forward to powering registration at XLIVE Con 2017!
Can’t make it to any of the events to meet our team? Stay connected and inspired with the highlights below.
Image courtesy of lifesimply.rocks on Unsplash
A typical event often includes a main presentation, a few workshops, and a meal. All of this is fine, but to really make your event memorable and worthy of social media mention, you need to add a little something extra. Gamification is a creative way to drive engagement and push that wow factor.
Image courtesy of AOL.com
After the devastating storms have passed, many are in desperate need of supplies and shelter. To provide some support for the victims and those impacted by Hurricanes Harvey and Irma, Boomset pledges to donate a portion of our proceeds to the ongoing hurricane relief efforts.
Image Source: 365.tomorrowland.com
Anyone who has visited an open-air festival knows that the scene unquestionably has room for improvement and innovation. To deliver the best possible experience to festival goers, event producers need to solve a lot of problems, such as overcrowding, poor Wi-Fi connectivity, handling money and tickets, and safety. Like in many other scenes, the technology is the only answer here.
The recent Tomorrowland festival has been huge. Two weekends of music from the best DJs in the world attracted thousands of attendees. To manage such a large crowd, the management of the event knew they needed some serious technology.
Let’s explore festival planning and the type of RFID technology and others currently changing the way open air festivals work.
Image courtesy of rawpixel.com on Unsplash
A live event costs more than a pretty penny to plan. It only makes sense then to milk the event as much as you can. Whether you’re promoting a new product launch or rubbing elbows with a prospective investor, a corporate event is also a branding opportunity. Use this moment to strengthen your event marketing efforts and showcase your brand/logo to a live and streaming audience.
Whether you’re organising a one-off pop-up on a busy street or appealing to the captive audience at a large-scale exhibition, event marketing techniques give a business the chance to raise their publicity by pitching the brand and product line directly to prospective customers. But with an exponential rise in experiential marketing campaigns in recent years, standing out from the crowds is a must for businesses looking to make the most of this impactful marketing strategy.
As any event planner will know, organizing and executing a successful campaign isn’t the easiest of tasks, but with the opportunity to build brand awareness and connect with consumers face-to-face, ensuring that your business branding is as effective as possible will mean that you could soon be reaping the rewards that come from event marketing. Events provide a platform for businesses to display their brand, ethos and culture - and that’s why today, we’re bringing you a handful of tips for a brand-driven event.
Image courtesy of Exponents
Exhibition marketing provides the opportunity to build brand awareness, reach a new audience and make sales. After all, industry research from Exhibit Surveys Inc. shows that over a third of attendees at any trade show are first-time visitors, while 84 percent have the power to make final purchasing decisions.
With that said, success or failure with exhibition marketing will largely depend on the design of your exhibition stand and the most successful stands are not just eye catching and attractive to look at - they say something about the business. So how can you ensure your exhibition stand design is ‘on brand’?
Expand your event marketing both on and off the exhibition floor. Here are some tips to build your brand:
Photo by William Iven on Unsplash
Event sales are vital. If you haven’t already considered how you’re going to approach your sales events, stop what you’re doing because now is the time to start. Event sales are essential to the success of your event, sometimes even more so than the operational aspects.
To give you a helping hand from event marketing to the on-site attendee experience, here are five need-to-know tips that can help you achieve the highest level of success.
Photo by Rodion Kutsaev on Unsplash
As an event manager, you already know the real value of time and money. These two eminent factors can become unavailable at any point of time, thanks to highly-packed work schedules, various expensive venues, and other things that get in the way of plans.of time, thanks to highly-packed work schedules, various expensive venues, and other things that get in the way of plans.
The whole concept to plan, organize, and execute events is something that is quite a crucial job. You need to manage everything very strategically. And, one of the most important things that can let you attain such an objective is by implementing smart and high-tech technology.
Automating certain components of the event experience can most certainly make your workload lighter easy and your tasks more flexible across various technologies. Wondering how to do that?
Here is a list of such six astounding technological ways to help save some of that event budget and your precious event planning time. Just adopt some (or all) of these ideas and see the difference!
Let’s get started!
The events industry is always bursting with excitement, especially when it comes to celebrating the great products and services that make up this diverse community. Boomset is proud to announce its nomination for the Event Tech Awards in the Best Conference Technology and Best Use of Wireless Technology (RFID and NFC) categories:
We’re excited to spend time with all of the talented #eventtech at the #ETAwards17 later this year in London. Whether looking into festival planning for next year or finding some last-minute tips on this summer’s event planning, now is the best time to start securing details. Use the highlights below to begin organizing ideas and kick start your event marketing.
Festival season is here, lineups are being confirmed and there’s a flurry of volunteer applications as entrance tickets sell out. This year, for example, Glastonbury will host around 170,000 people (including staff and artists), making it the largest greenfield festival in the world. In its debut year, Glastonbury welcomed a modest 1,500 guests, demonstrating that even the giants have humble origins.
Perhaps it’s this success story that has inspired the burst of micro-festivals launching across the UK and globally in recent years. Either that, or seasoned festival-goers are just so fed up of battling the hordes of sweaty, muddy, smartphone-wielding teenagers in the queue for the ‘portaloo,’ that they’re deciding to do their own thing.
Creating your own festival isn’t that absurd, either. It takes a lot of work, bargaining and calling-in of favors, but it can certainly be done. If you’ve toyed with the idea of hosting a massive summer party, or happen to have a bit of land (or a spare castle) that you’re not sure what to do with, now is the perfect time to start preparations for a 2018 extravaganza. Grab your note taking app, and don’t forget these five crucial elements.
Image via Pixabay
With the fast-paced digital environment, it is now easier to get lost in the sea of latest trends in the business of event planning and management. Event planners are overwhelmed with ideas and information that can lead to paralysis of analysis and may result in nothing productive.
Why reinvent the wheel when there are tried and tested event planning traditions that never get out of style? Here are a few: