CALL US: +1 (860) 266 6738
Help5 Sales Tips Every Event Planner Should Know
Photo by William Iven on Unsplash
Event sales are vital. If you haven’t already considered how you’re going to approach your sales events, stop what you’re doing because now is the time to start. Event sales are essential to the success of your event, sometimes even more so than the operational aspects.
To give you a helping hand from event marketing to the on-site attendee experience, here are five need-to-know tips that can help you achieve the highest level of success.
DEFINE YOUR TARGET AUDIENCE
Consider each event that you plan a little business in its own right. Each event will have a different organizational strategy and a different purpose. This also means that your target market and your audience will be different each time. To ensure the success of your event, research and define your target audience. This will allow you to know exactly what your customers are after, how you can best cater for their needs, and later use these findings for your event marketing. This is a vital first step towards the success of your event.
CREATE A CONTACT DATABASE
As mentioned above, each event you partake in will be different from the last. Now that you know exactly who you are creating the event for, it’s time to build a contact database in which you can refer to at any point that you need it. Consider how many people and businesses go into the event planning to make a successful event, for example caterers, security, stalls, bar staff, agencies and stewards, etc.
It may be all well and good having the contacts on your phone or address book, but having a dedicated sheet for quick reference can save you so much time and will help to keep you organized. Using a writing service, such as Big Assignments, you can send screenshots and contact information, including email addresses and phone numbers, to a writer to comply into an easy to read format that can save you hours. This will also help in creating proposals for sponsorships or contracts.
DEVISE AN EMAIL CAMPAIGN
An email campaign is one of the most effective ways to stay in contact with the audience of your event and will save you having to contact everyone individually. This campaign can be split into five different stages that can save you so much time and will help to keep the event management efficient. Your campaign could look like this;
- Initial Contact Email – Letting people know that your event is happening in the future. Tell them to save the date
- First Invites – Usually, send these 2-4 months before your event. This will allow people to start thinking about booking their places
- The Invitation – This is where you can explain that people will have to start booking their places for your event
- Reminder – This is to remind people that your event is taking place and they need to secure their places
- Final reminder – The last chance for people to book their places before the ticket sales close.
You may not have time to create all these emails to the highest quality possible, especially if you’re focused on organizing your event. Using writing services, such as Write my essay or UK Top Writers, can create the emails you need to your requirements.
OPTIMIZE YOUR EVENT MARKETING STRATEGY
Marketing your event can be one of the most difficult aspects of your campaign to get right. There are so many channels to choose from, and it truly depends on your target audience as to what channel is right for you. Will you rely on social media to promote your event? Or maybe an email and website campaign is the best way to get the word out. Beef up your event registration page to the look and feel of your event with a platform like Bizzabo to emphasize branding efforts. The best way to approach this situation is to use the research from the first tip to know which channel your audience is most likely to use.
CREATE CASE STUDIES
Case studies are renowned for being the most effective marketing tools in existence. Similar to reviews or testimonials, case studies are the best way to connect with your audience on an emotional level to ensure that they want to buy your product, or in this case, access to your event. There are countless tips to remember on how to create a compelling case study.
The essentials include telling an emotional story within your case study that the readers will be able to connect with human-to-human. You’ll also need to inspire your readers to want to become a part of your event and how it will benefit their lives. This may be a time-consuming process which is why you can invest in the assistance of custom writing services such as Best Australian Writers where you can order case studies to your specific requirements.
Guest Author Bio: Brenda Berg is a professional with over 15 years of experience in business management, marketing and entrepreneurship. Consultant and tutor for college students and entrepreneurs. She believes that constant learning is the only way to success.
DID YOU KNOW?
Boomset designs products with user-friendly features and simple reporting to amplify marketing efforts.
See how (easy) it’s done:
