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HelpEVENT REGISTRATION: FOUR TYPES OF VALUABLE REPORTS TO REVIEW
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An emphasis on data has taken center stage in 2015, helping professionals make better business decisions. In terms of the event industry, the data collected from events helps to understand the attendee; needs and trends that will later be used in predicting future flows, perfecting future events, and increasing sales numbers.
What should these reports entail? Below is a short summary of four reports for data collection that will help boost event revenue and attendee appreciation.
1. REGISTRATION TIMELINE
Getting to know your audience, their tendencies, and trends is key. Therefore, aim to collect reports on:
- Arrival, check-in (and check-out) times: Did most attendees show up anxious to arrive hours before the event? Did they leave early? How much time did the spend at the event?
- Walk-in demographics: Did you have a large number of attendees registering at the event? This might indicate that you might need to reevaluate the pre-registration options, have more event staff present at the event, or perhaps opt for a self iPad check-in option where guests check in and add themselves to the guest list at their leisure.
Being aware of these details (in real-time) and trends can determine what will work best for future events in terms of start times and attendee registration preference, especially when considering walk-ins.
2. SALES
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Adhere to any event budget and use the sales reports not only to see a dollar amount of ticket sales and donation collections, but increase future event revenue. Also collect reports on:
- Spending habits: Which group of guests tend to spend (or donate) more? Is it towards the beginning of the event or near the end? See how these trends affect money coming in.
- Product/Service trends: Are certain exhibitors favored more than others? Do guest prefer one genre of products over others? Analyze these details based on attendee preference.
3. EMAIL
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Choose to gather data by building a report based on:
- Pre-registered
- Walk-ins at event registration
- Attendees post-event
Follow-up and segementation based on email addresses captured at events where each type of attendee can receive a segmented email, depending on their stage in the event timeline.
Another type of recommended report for events is one particularly for those events that hold multiple sessions:
4. MULTI-SESSION
Beyond organizing and coordinating both staff and guests, develop reports on:
- Session attendance and duration: Who attended, when did they arrive, and how long were they there?
- Performance
Monitoring the effectiveness of a speaker or session holder plus attendee activity can be used to improve the rest of an event series that may be held in another city or venue, as well as any other event containing multiple sessions.
Hosting a multi-session event? Take a look at Sessions by Boomset, available from your event’s dashboard on Eventbrite thanks to #EventbriteSpectrum.
Gain knowledge about trends and tendencies! Whether standard or unique, both provide benefits via supporting data, and you’ll need an efficient and reliable check in attendance app to capture this essential data.
See how Boomset’s innovative event management app suite and detailed reporting can enhance your future events:
