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EVENT MARKETING IN 2016: WHY MORE MARKETERS ARE USING EVENT APPS

Image via Eventbrite

It might be award season (and the perfect time to reread this), but no matter what time of year, a major part of the event planning process is the event marketing. This is a task that is not solely completed by event professionals, rather a combination of many departments, especially marketers, who need to play an active role in spreading the word about their event(s).

Now more than ever, marketers are combining their strategies and implement event management apps and technologies into the mix to produce one of the biggest results of their marketing efforts: how many people show up to an event. Counting attendees and flipping through pages and papers to find the right names, record the right notes, save the right amount of time for each and every guest is just not as effective as a clean check-in app for iPad or tablet.

But there are tons of other benefits for marketers besides a smooth check-in and reinforced marketing endeavors. Read on as to how eventtech is shaping the event industry for marketers in these 5 (and counting) benefits.

1. PERSONALIZATION

One of the most effective ways to enforce branding is through personalization. Today’s technology, like custom printed name badges, branded kiosks, digitalized schedules, and other personalized details facilitate more networking with the brand.

2. INTERACTION FOR ALL

Giving attendees more time and the opportunity to participate is a win-win. A happy attendee is a returning attendee and a great WOM outlet.

3. ORGANIZATION

Data reporting isn’t just a big trend – it’s a big deal! Having those numbers is key, not just for what’s happening at the event or for the event budget, but for more precise planning for future events.

4. STRENGTH SPONSOR RELATIONS

Apps can provide real-time feedback about speakers, sponsors, and even preferred vendors. Those who have put money, time, or their product or service towards an event can see how effective their strategy has been thanks to the data collected.

5. CLEAR COMMUNICATION

Between setting up appointments, vendors, schedules, budgets, (Stress levels rising yet?) staff, entertainment, and so on, working with event apps eases the communication process. Emails, notifications, and those that offer seamless integrations will lessen the stress and give marketers the extra numbers (and TIME) they need.

Behind the marketing of your brand or company’s next big event? Learn about how events worldwide are getting into cashless payments.

GOING ‘CASHLESS’