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HelpEvent Marketing Tips: How to Write a Perfect Event Sponsorship Proposal
When you’re organizing an event, you’re fully focused on planning and execution. It’s a very practical thing, really. You plan each and every step to the tiniest detail. You have few backup plans in case anything goes wrong, and you manage things to perfection. Who could relate something as abstract as writing to a job like that?
As it turns out, an event manager does need some writing skills. When you’re looking for sponsorship for your event, you’ll have to deal with the competition. Various brands and corporations would like to be part of events, but they always choose the ones that give them best exposure. You’ll have to write a killer event sponsorship proposal if you want to get their attention.
Below are a few tips that will boost the appeal of your event to potential sponsors.
1. Show the Return on Investment (ROI)
You think Coca-Cola just likes having its name on all those events it sponsors? No. They see the sponsorship as an investment. As for every other investment they make, they expect a return on this one, too. Thus, you need to show great confidence that your event will be a massive success and it will contribute towards the company’s mission. It will boost the awareness for the brand.
The “one size fits all” method doesn’t work here. The marketing experts of the companies you target will want to see a unique offer. You have to show you understand this company’s mission. Show how your event fits its culture.
- Get some data. Find out what the target audience of this company is. Your event sponsorship proposal should show how this event is attractive for that audience.
- Show them how your event will get the company the attention it needs. Describe a very specific scenario from an attendant’s point of view. Show how they will be attracted by the brand during this event.
- If you have trouble writing attractive content, you can always check out writing services websites to get the help you need.
2. Pay Attention to the Design
The event sponsorship proposal has to be attractive to the eye. The document should look well on the computer screen, but keep in mind that some people like to print out the offers. Make sure it looks well on paper, too.
- When the potential sponsor gets your proposal, they will first glance through it. At that point, it’s important for them to catch the most important details. Use bold fonts, bullet points, and color accents that attract them towards the main focus.
- If you’re presenting statistics, use graphics that are easy to digest.
- If there are any relevant images or videos relevant to your proposal, include them.
- Consider the infographic format. It’s a nice way to present a lot of information in a compact format.
3. THINK: How Will This Collaboration Continue?
Serious marketing experts like making decisions that give them benefits on the long run. This partnership will be beneficial not only for you and your events, but for them as well.
- Show them what benefits they will get on the long term. Are there any similar events that follow?
- Show some of your history. When a potential sponsor notices you’ve been around for a long time and you’re there to stay, they will want to build a relationship with you. If you’ve ever collaborated with competitive brands, mention that fact. They will like taking over the competitor’s target audience.
- Prepare event marketing material that emphasizes those long-term benefits. Add it in an attachment along with your event sponsorship proposal.
4. Lay Out the Sponsor’s Marketing Objectives
What does the sponsor always want? To generate more sales through every investment they make. When you’re delivering a sponsorship proposal, you shouldn’t focus it on you and your event. The focus should be on the reader: what will they get? This is the main rule of writing anything: it’s all about the reader.
- Take time to establish few marketing objectives the sponsor will reach through your event.
- For example, you can show how the brand can achieve greater customer loyalty by sponsoring your event. They will attract sales on the event itself, but they will also show they care for a cause that’s close to their target audience.
5. Check Out a Few Templates
There isn’t a precise form for writing an event sponsorship proposal. The important thing is to encompass all details listed above. However, the structure matters. You need to present the text in a scannable format. Use short sentences and don’t opt for the big words. Write with a clear style that everyone could understand.
You can check out a template, so you’ll get an idea of the format that’s acceptable for potential sponsors. Still, it’s always better to come up with your own structure, based on the specific interests of the potential sponsor.
Concluding Thoughts
Take all above-listed points into consideration. Write an outline that will keep you focused, and write that proposal! If you have an attractive offer, any company you contact would love to sponsor your event.
Guest Author Bio: Robert Morris is a freelance writer and a marketer from New York. He writes articles on marketing, business, event planning and SEO.
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