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HelpThe Impact Of Transportation On Events & 4 Ways To Make It Better
Photo by Lily Lvnatikk on Unsplash
You’ve made it!
Event day is finally here and you’re standing in the lobby watching delegates from companies all around the globe begin trickling into your host venue. You’ve already got your on-site event management component set. Attendees can check in and register with speed and ease, and you watch as they proceed onto their lectures, coffee meetings, and the show floor.
However, there seem to be a few disgruntled faces in the crowd. And you may seem to think that their first impression of your event is less than stellar. This is not the case at all. In fact, the trouble started before they even arrived at your event (your entry was flawless, after all).
It started with their mismanaged and poor form of transportation.
Research has shown that 70% of event attendees who have had a negative travel experience associate these feelings with the entire event. Looking back on our own personal experiences struggling with morning traffic on our daily commute or those days we are running tight on time and make a wrong turn, we can begin to put faith in the notion that poor transportation has the power to adversely affect the outcome of what our day holds for us.
Whether it’s a normal workday or a big event, how you arrive sets the tone for what comes next.
