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HelpAs more event industry predictions for this year come to fruition, many event professionals are realizing the great potential that event technology has when it comes to maximizing one of the most talked about trends for 2015: attendee engagement.
Though there are many, we’ve put together a concise list of 4 ways to summarize how to use event apps and other event technologies to boost and foster the transition from guest to participant at your upcoming events.
1. Inspire the inner photographer
The best camera is the one one you’ve got with you, and attendees are more than expected to arrive technologically-equipped. Insisting that they use their device to the fullest means allowing them to have their shot at expressing their inner photographer, where their work will be featured before, during, and after the event.
Image via Wall Street Journal
It’ll be more than a simple selfie, and using an innovative feature like a #SelfieBadge kiosk at check-in equals faster access to the event which means more time for them to raise the bar on their selfie game…literally.
2. THE DATA IS IN, AND IT’S NOT ALL ABOUT THAT BASS
Thanks to the evolution of #eventtech, attendees can also use their devices to store or easily access information or interesting content from the event that they’d like to take with them, without even initiating it. This is all possible thanks to beacon technology, a well-versed topic for events in 2014, where attendees are prompted via a low energy Bluetooth signal sent from the beacon to their device.
Image courtesy of i.yTimG
From networking to lead retrieval, it’s functional for all members of the attendee, vendors/exhibitors, and the event management team.
3. Customization
From custom badges via iPad check-in to relevant and resourceful event swag, using items personalized to the event can generate more interest and also influence attendees to further participate. For guests to be able to include their choice of photo, signature, or way to participate can convert them into the active and engaged contribution on their behalf.
Which would lead to…
4. IT ASSISTS IN EVENT MARKETING
…Attendees creating buzz outside of the event, especially helpful to those who couldn’t attend. Social media will easily boost event marketing through shareable and engaging content, and attendee participation can produce a wave of interest within their communities and beyond. You know they’re participating if they stay social among each other and on the networks, including keywords, hashtags, or other information they’ve gathered from the event.
Image via BMG Blogs
To summarize these suggestions for technology and your events:
- BYOD: #LetMeTakeASelfie
- Beacons carry the news
- Creatively customize
- Provide inspiration for a social attendee
Our knowledgeable services and innovative mobile event registration app’s features can play an essential role in your upcoming events. See what we mean:
