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It’s time for your company’s next big event. Social media is an important tool to utilize not only for your event’s content but also for the content your attendees will create.
Below, we’ll outline a few steps and tools that you can use to make your event a step above your competitors.
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There is no better way for a company to present its products or services than to go out and directly approach potential customers. (Hello, trade shows, exhibitions, and live events!) According to the report, most marketers (31%) believe that events are the single-most effective marketing channel.
Why is that so? Well, people obviously love to meet in person and talk to company representatives face-to-face. A study reveals that 74% of attendees say they have a more positive opinion about the company, brand, or product being promoted after the event.
Most people are struggling to organize successful event planning on a budget without spending a lot of money. If you are a marketer, check out this post to learn six ideas for event marketing on a budget.
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Sustainability is so much more than a huge buzzword at the moment. It also happens to be a topic that can sometimes be confusing on where/when to start implementing or take action. However, there are plenty of facts that illustrate the problems we are already facing that can serve as great guidelines or starting points.
Did you know that 1.3 billion tonnes of food is lost or wasted globally each year? Or that there will be more plastic in our oceans than fish by 2050? These facts are astonishing and the implications will come to surface in our lifetime. This has a drastic effect on our environment, the animals, and ecosystems that share it. Things need to change! Our throw-away society is seriously damaging the environment and it’s up to politicians, industries, companies, and individuals to drive change.
The events industry has recently launched a vision to become waste-free by 2020. This is a big task to face but something that can be achieved with small changes. Here we explain why sustainable conferences are important, and a few things you can implement when planning your conference to play your part in the change.
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There’s no questioning the power of events. In an increasingly digital world, real-time interactions and the opportunity for businesses to form in-person connections is invaluable. As more and more industry leaders pick up on the benefits that come along with well-planned events, it’s imperative you stay at least one step ahead of your competitors.
While 86 percent of event marketers believe technology can play a major role in the success of an event, it’s in your best interest to keep up with the times. To get you started, we’re breaking down some of the hottest tech trends certain to make your next event stand out from the crowd.
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Not all events are created equal, and that goes especially for corporate events. They have a different tone about them and often require extra steps or tasks that comply with the organization’s norms.
Organizing a satisfactory corporate event depends on a combination of many factors. However, three particularly important elements can seriously determine the success or failure of any event. Read below to get a better idea of what they are and how you can plan for success when it comes to organizing your own corporate events.
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One of the greatest event-planning misconceptions is the idea that the atmosphere preparation is something that takes place exclusively during the event. In fact, it starts long before your guests arrive. (And when they do arrive, you’ve got to be prepared to keep the engagement going - especially at entry.)
Overhype the event and you may end up letting too many people down but undersell it and you may not get enough attendees for your event to work in the first place. So, here are several tips that can hopefully create the right balance and help you engage your attendees in the weeks and days prior to the event.
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You’ve just finished pulling off what felt like a successful event, and now it’s time to write your report. A good report will allow you to take an objective look at how the event unfolded, analyze some statistics, and decide just how successful you really were and where you can improve.
As you’ll see below, part of a successful post-event brief is surely made easier using any data obtained prior to or during the event. Knowing the specific information that will help detail what you’d like to highlight for the event are objectives you’d need to set beforehand. Read on for all seven key elements to writing a great event report.
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Have you been tasked with organizing an event for your company? And have you forged ahead, full of enthusiasm, and succeeded in coming up with the most brilliant idea, only to be met with skepticism from your superiors?
While it can sometimes be hard for executives who aren’t quite as invested as you are or simply don’t have the creative vision to see the value of your fabulous event concept, you need to learn how to ‘sell’ your event idea to your manager(s). With this in mind, here’s your 7 step plan to help you get buy-in from any stakeholder and see your event planning efforts brought to life.
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Experienced planners understand that great events are only a jewel in the crown of carefully executed preparations. The final result has to be amazing, but the majority of work is done before the actual event day. Planning is essential because:
Despite the importance of pre-event strategy, a large portion of planners still don’t know how to prepare and ignite a spark of interest among target audiences. They use obsolete tactics and fail to design captivating content to attract attendees.
If you want to ensure the success of your event, you cannot make such mistakes. In this post, we will show you 6 tips to enhance your pre-event content marketing strategy.
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It takes a lot of work to run a hit event, with a vast amount of organization and planning to be done, so the last thing you want to be doing in the run-up to an event is stressing about promotional concerns and the distribution of accurate information.
That’s why it’s so useful to have a strong event website to filter out a lot of the questions, drum up additional interest, and give visitors a taste of what they can expect from your event before moving onto the registration component.
Your website or event registration page can’t handle any of the practicalities of hosting the event, of course, as you’ll need event management software for that— but by combining a comprehensive event solution with a slick website, you’ll give yourself maximum time to focus on enjoying the ride.
Let’s check out 6 event websites that do a fantastic job, think about what exactly makes them so good, and discover some tactics you can use for your own website.
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