Boomset Blog • Posts Tagged ‘event technology’

Understanding GDPR: What You Need To Know

Image courtesy of Tito

Researching GDPR (General Data Protection Regulation)? There’s quite a bit of information out there that discusses the Who-What-Where-Why-How, and more - it can definitely be overwhelming! Haven’t had a look into GDPR yet? You should - the deadline is approaching!

When it comes to data, the industry is buzzing about GDPR. There’s an entire website dedicated to the new the main elements of the GDPR legislation, and various articles written all over the world about it from major publications (like this via Wired UK and this via TechCrunch) to industry blogs (like this via PCMA and this via CMO Australia).

Photo by Marvin Meyer on Unsplash

Any event planner will know that putting on an outdoor event comes with a whole different set of challenges and obstacles to overcome. Whether it’s tackling venue logistics or battling the elements, the success of your event relies on meticulous planning from the outset to deliver complete satisfaction for attendees.

From taking care of essential amenities to all-weather prep perspective, the storage manufacturers at Action Storage offer up some of the key considerations that are fundamental to executing an attendee-focused outdoor event. Read below to find out more.

1. Opt for an attendee-friendly venue

Your choice of venue plays a pivotal role in the success of your event, so it’s a decision that requires careful planning and consideration. Whether you’re hosting a music festival, charity fundraiser or a sporting event, the location needs to not only be in line with your brand and event objectives but also appeal to attendees and vendors alike.

From remote, rural locations to outdoor urban environments, keep in mind both the practical aspects (such as site access and logistics) and any ways that you can appeal to attendees with above-par amenities that are accessible to everyone.

2. Plan for all weather conditions

One of the greatest challenges facing outdoor event planners is Mother Nature - even in summer, good weather isn’t a given. Whatever the forecast, it’s recommended to have backup plans in place, just in case the weather doesn’t play ball on the day - so the show can go on regardless and attendees will feel less inclined to pack up and go home if bad weather hits.

From portable marquees and gazebos for shelter from the rain and heat to backup power supplies and suitable food and drink options, putting the comfort and needs of attendees at the heart of your all-weather prep will make sure everything runs smoothly - whatever the weather.

3. Streamline the process

For event planners committed to putting their attendees first, streamlining the entire event process could prove invaluable in leveling up the overall experience. From a quick and easy online registration process to a VIP-style guest check-in on the day, using event planning tools to deliver a smooth and hassle-free experience is sure to provide attendees with a first-class experience from start to finish.

4. Offer storage for ease and peace of mind

With an attendee-first approach, you can go that extra mile to upgrade their experience by providing them with a secure, watertight space to keep their personal belongings safe and dry.

Whether it’s a 3-day music festival or a fundraiser evening, strategically placed outdoor lockers for valuables and personal belongings will give attendees greater peace of mind and comfort knowing their possessions are safely stowed away.

5. Serve up an inspirational menu

Photo by Herson Rodriguez on Unsplash

Food and drink play a key role in the overall attendee experience (and, therefore, the overall success) of any event - meaning nailing your catering options is crucial. Serving up a limited and uninspiring selection of refreshments could easily leave a bad taste in attendees’ mouths, as well as bad reviews about your event.

When planning event catering, be sure to cover all bases for dietary requirements, including gluten-free, vegan and veggie options - as well as ensuring the menu is season-appropriate. It’s also advisable to choose experienced outdoor caterers who are well-equipped to cope with bad weather and high demand to minimize queues - as long waiting times can easily lead to dissatisfied customers.

Putting attendees first at your outdoor event doesn’t have to be difficult. By incorporating these key elements into your event, you can create an unforgettable experience that’s truly tailored to your attendees’ needs and tastes.

Guest Author Bio:

Simon Mitchell has run successful companies in Europe and the US that are focused on delivering exceptional value to clients – while Action Storage offers a diverse range of storage products, along with the technical expertise to help clients’ businesses operate more efficiently. In Simon’s words, that’s a rewarding place to be.

Share your event industry trends and event marketing insight to make events the best they can be for everyone:

Event Marketing: How to Write an Event Announcement to Get Clicked

Photo by Lilly Rum on Unsplash

When you want more people to attend an event, you’re clearly focused on the event marketing. You’ll blog about it. You’ll get impressive content and you’ll share it all over social media. You’ll keep calling your target audience to action. Are we missing something?

What about the good old event announcement letter? Creating a great announcement is a form of art. No matter what your event is about, this letter will act both as an information pamphlet and an invitation. And, as many other things in the IT era, it will come in a digital form.

The best thing about online event announcement letters is that they don’t feel intrusive. Only those who want to access the full content will click them. Needless to say, you want more people to reserve their spot at this event and be prepared to get them checked into the event as efficiently as possible. How do you make them do that? It’s all about the way you write the content.

Image courtesy of Pixabay

Have you ever wondered why people are hiring you to plan their events? It’s not just because they lack time to take care of all details. It’s mostly because they lack the creativity. They want their events to be the coolest, most relaxed, most exciting, and most memorable.

Creativity is at the core of the event planning process. Fortunately, as event planners, you have tons of it. Unfortunately, it comes and goes. Sometimes a client is asking you to do something extraordinary, but you don’t feel inspired at all.

What do you do when you feel like your ideas have been exhausted? You find the ideas. There are online resources that will help you do that, but here are 15 websites that can support an event planner’s creative processes.

Image Source: 365.tomorrowland.com

Anyone who has visited an open-air festival knows that the scene unquestionably has room for improvement and innovation. To deliver the best possible experience to festival goers, event producers need to solve a lot of problems, such as overcrowding, poor Wi-Fi connectivity, handling money and tickets, and safety. Like in many other scenes, the technology is the only answer here.

The recent Tomorrowland festival has been huge. Two weekends of music from the best DJs in the world attracted thousands of attendees. To manage such a large crowd, the management of the event knew they needed some serious technology.

Let’s explore festival planning and the type of RFID technology and others currently changing the way open air festivals work.

Image courtesy of Exponents

Exhibition marketing provides the opportunity to build brand awareness, reach a new audience and make sales. After all, industry research from Exhibit Surveys Inc. shows that over a third of attendees at any trade show are first-time visitors, while 84 percent have the power to make final purchasing decisions.

With that said, success or failure with exhibition marketing will largely depend on the design of your exhibition stand and the most successful stands are not just eye catching and attractive to look at - they say something about the business. So how can you ensure your exhibition stand design is ‘on brand’?

Expand your event marketing both on and off the exhibition floor. Here are some tips to build your brand:

FEATURE FRIDAY: #ETAwards17 + Burden Kahn Mansion + Glisser App

The events industry is always bursting with excitement, especially when it comes to celebrating the great products and services that make up this diverse community. Boomset is proud to announce its nomination for the Event Tech Awards in the Best Conference Technology and Best Use of Wireless Technology (RFID and NFC) categories:

We’re excited to spend time with all of the talented #eventtech at the #ETAwards17 later this year in London. Whether looking into festival planning for next year or finding some last-minute tips on this summer’s event planning, now is the best time to start securing details. Use the highlights below to begin organizing ideas and kick start your event marketing.

Product Update: See the New Look for Lead Retrieval

Boomset Lead Retrieval users can delight in the features they love with an optimized user interface for better lead management. It’s easier than ever to access the information that’s most valuable to you.

Thanks to ongoing feedback and event success, our design and development teams have implemented some changes to ensure the Boomset lead retrieval app is even more seamless and user-friendly at future events.

Venue Finding with Tech in Mind: London’s 7 Historic Hidden Gems for Hire

Who says that corporate meetings have to take place in soulless, boring function rooms and bland conference centers? Event planners can find wonderfully uplifting, historically rich venues that will enthuse and inspire your guests all around the globe. With much popularity, we take a long look at the thriving metropolis that is London, an epicenter for events worldwide.

When it comes to beautiful old buildings, the UK capital is surely an envy of the world. Luckily for event planners everywhere, many of the gorgeous period properties in the city center are available for corporate hire.

Whether you are looking to organize a company summit or training workshop, press conference or impress with easy imagery for event marketing, guest blogger Dakota Murphey has scouted 7 corporate venues in London that will take your breath away and your attendees’ experience to another level.

FEATURE FRIDAY: Brooklyn’s Festival Venue + Event Marketing with “Holograms”

Event planning and managing events are only parts of making the optimal experience that guests expect on event day. From the project management side to making event follow-up a breeze then marketing for the next event, event success requires diligent attention to detail and ongoing communication with all parties involved.

The key to flawless event experiences?

- Do your research!

- Ensure you have the support you need when it comes to professional software and services.

- ABL: Always Be Learning!

Photo of Inc. & CNBC’s #IconicTour, powered by Boomset

Read the highlights below to assist in venue finding and #eventtech buzz.

Boomset Updates, #EventTech trends, and event industry news

Understanding GDPR: What You Need To Know

5 Steps to an Attendee-Focused Outdoor Event

Event Marketing: How to Write an Event Announcement to Get Clicked

15 Best Websites for Event Planners to Get More Creative New Ideas

Future of Festivals: How Technologies Can Change Our Lives

Exhibition Marketing: How to Ensure Your Exhibition Stand Design Is ‘On Brand’

FEATURE FRIDAY: #ETAwards17 + Burden Kahn Mansion + Glisser App

Product Update: See the New Look for Lead Retrieval

Venue Finding with Tech in Mind: London’s 7 Historic Hidden Gems for Hire

FEATURE FRIDAY: Brooklyn’s Festival Venue + Event Marketing with “Holograms”

Welcome

Search

Browse

Recent Tweets