Boomset Blog • Posts Tagged ‘event industry news’

4 Technical Questions to Ask When Researching Event Marketing Software

There are plenty of event marketing platforms out there. How are you to know which one is the best for your platform? In this post, we’ll take a look at the top questions to ask when shopping around.

You’ve run an event technology assessment to better understand your strategic needs, you’ve gotten buy-in from your team, you’ve asked around your network, and you’ve narrowed down your list of prospective event marketing platforms to a slim few.

Now comes the hard part: Determining which platform is the best for your organization.

Photo by Jakob Dalbjörn on Unsplash

You should never underestimate the importance of a well-designed conference room. In order to realize why, you only need to stop for a moment to consider just some of its many functions. Here, you greet your clients so by achieving a sense of awe and grandeur while there, you might just be able to make a much better first impression. On the other hand, make a place too ornate and flashy and you’ll distract everyone from the topic at hand. This is particularly harmful to micro-events and office meetings, that an average office worker attends more than 60 each month.

Nonetheless, hosting a closed-door meeting is a simple matter that doesn’t require a conference room. An in-house conference, on the other hand, is a different thing altogether. That being said, here are several tips on how to design a conference room for a better even experience.

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There is no better way for a company to present its products or services than to go out and directly approach potential customers. (Hello, trade shows, exhibitions, and live events!) According to the report, most marketers (31%) believe that events are the single-most effective marketing channel.

Why is that so? Well, people obviously love to meet in person and talk to company representatives face-to-face. A study reveals that 74% of attendees say they have a more positive opinion about the company, brand, or product being promoted after the event.

Most people are struggling to organize successful event planning on a budget without spending a lot of money. If you are a marketer, check out this post to learn six ideas for event marketing on a budget.

Your nonprofit relies on donations for everything from pursuing your mission to covering everyday operations. You’ve run fundraising campaigns in the past, but did you know that local events can help maximize your donations?

Unfortunately, many nonprofits overlook the possibility of local events, thinking they are too small to generate the kind of revenue they need. However, if you conduct the event correctly, your nonprofit could see major peaks in donations.

How can we get so much from local fundraising events? Pair the in-person event with online strategies to make your local event into a big deal for the community.

Image courtesy of Unsplash

Back in the early days of the internet, one of the most common complaints that you could hear was that online interactions will render live events obsolete. As it turns out, these fears were largely unfounded – the event industry is in the best shape it has ever been. In fact, event organizers should appreciate the role the internet has played in creating the modern tech-savvy consumer, giving them the opportunity to utilize a host of new technologies in their events.

Each passing year brings with it a score of new tech trends, and 2018 is no different. As far as event planners are concerned, the two most interesting ones seem to be chatbots and AI. The main thing that chatbots have brought to the table is a new means for boosting audience engagement, whereas AI-based tech tends to shine in the domain of data analytics and marketing automation. To find out more on how these technologies are being leveraged for event planning purposes, take a look at the rest of our article below.

Image courtesy of Crew on Unsplash

There’s no questioning the power of events. In an increasingly digital world, real-time interactions and the opportunity for businesses to form in-person connections is invaluable. As more and more industry leaders pick up on the benefits that come along with well-planned events, it’s imperative you stay at least one step ahead of your competitors.

While 86 percent of event marketers believe technology can play a major role in the success of an event, it’s in your best interest to keep up with the times. To get you started, we’re breaking down some of the hottest tech trends certain to make your next event stand out from the crowd.

If you are chosen to be a conference organizer, you should take it as an opportunity to give back to the society. Not only do you get to prove your organizational skills, but also bring people together for an important conversation! In case networking is not your thing, conference planning should be a chance to share your talent with the guests.

Do you want to know how to plan an efficient and effective conference event? Where exactly should you start? Whether new to planning, changing industries, or simply looking to enhance your talent, use the following tips to excel at your upcoming event.

Photo by Daria Nepriakhina on Unsplash

Not all events are created equal, and that goes especially for corporate events. They have a different tone about them and often require extra steps or tasks that comply with the organization’s norms.

Organizing a satisfactory corporate event depends on a combination of many factors. However, three particularly important elements can seriously determine the success or failure of any event. Read below to get a better idea of what they are and how you can plan for success when it comes to organizing your own corporate events.

Photo via Unsplash

One of the greatest event-planning misconceptions is the idea that the atmosphere preparation is something that takes place exclusively during the event. In fact, it starts long before your guests arrive. (And when they do arrive, you’ve got to be prepared to keep the engagement going - especially at entry.)

Overhype the event and you may end up letting too many people down but undersell it and you may not get enough attendees for your event to work in the first place. So, here are several tips that can hopefully create the right balance and help you engage your attendees in the weeks and days prior to the event.

Photo by rawpixel on Unsplash

You’ve just finished pulling off what felt like a successful event, and now it’s time to write your report. A good report will allow you to take an objective look at how the event unfolded, analyze some statistics, and decide just how successful you really were and where you can improve.

As you’ll see below, part of a successful post-event brief is surely made easier using any data obtained prior to or during the event. Knowing the specific information that will help detail what you’d like to highlight for the event are objectives you’d need to set beforehand. Read on for all seven key elements to writing a great event report.

Boomset Updates, #EventTech trends, and event industry news

4 Technical Questions to Ask When Researching Event Marketing Software

How to Design a Conference Room for a Better Event Experience

6 Ideas For Event Marketing on Budget

Maximize Donations Using Local Events: 5 Tips for Nonprofits

Chatbots and AI: The Key Event Tech Trends for 2018

Tech Trends to Make Your Event Stand Out

Organizing A Conference?Here Are Some Practical Tips That Can Help

3 Important Elements of a Successful Corporate Event

Clever Ways to Engage Your Attendees Before the Event

7 Key Elements to Writing a Great Event Report

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