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HelpExhibition Marketing: How to Ensure Your Exhibition Stand Design Is ‘On Brand’
Image courtesy of Exponents
Exhibition marketing provides the opportunity to build brand awareness, reach a new audience and make sales. After all, industry research from Exhibit Surveys Inc. shows that over a third of attendees at any trade show are first-time visitors, while 84 percent have the power to make final purchasing decisions.
With that said, success or failure with exhibition marketing will largely depend on the design of your exhibition stand and the most successful stands are not just eye catching and attractive to look at - they say something about the business. So how can you ensure your exhibition stand design is ‘on brand’?
Expand your event marketing both on and off the exhibition floor. Here are some tips to build your brand:
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