How To Bring The SOCIAL in Social Media At Your Next Event

The power of social media continues to amaze me every day. As Event Planners, we are constantly adapting to the needs of our clients whether it be through F&B trends or new event technology.  If you are not already incorporating social media into your events, today is the day to start. Here are 3 fun and creative ways to incorporate social media into your next event!

1. Host A Social Media Contest

Everybody loves a little friendly competition, and a contest is a great way to engage your attendees in a fun and interactive manner.

2.  Hashing Wars

Assign attendees a specific (Insert color, fruit etc.) hashtag when they check-in at the event (Ex: #TEAMRED). Attendees use this hashtag in addition to the event hashtag to post live pictures and commentary at the event. The team who generates the most tweets during the event wins.  There is a prize drawing for the winning team. There’s even a service that will help you set-up your hashtag battle and track the competition for you.

3. The Red Balloon

This awesome idea comes from one of my favorite event planning blogs BizBash, and I love sharing it at all my trainings.  AT&T created a social media buzz at several of their events this year with a red balloon, which is activated by an event hashtag. The balloon expands as attendees tweet using the event’s hashtag. The person whose tweet makes the balloon POP wins a prize.

Image provided by BizBash

The BLUF (bottom line up front) is that social media enhances the experience for your event attendees.  Whether it is generating buzz and excitement to connecting niche audiences, it’s all about the SOCIAL in Social Media!

For more ideas, inspiration, & resources on event planning and social media, follow me on Twitter @Alex__Cameron

Authored by:

Alex Cameron

Alex Cameron is a Corporate Event Planner and Social Media Consultant.  She has worked closely with her clients to help each of them create exceptional events that are both engaging and interactive. Through her marketing experience, Alex has mastered some of the most powerful social media websites. Today, Alex provides exclusive social media consulting services to event planners from all across the nation; she is passionate about sharing her knowledge to her clients in order to help them plan successful events in today’s tech-savvy world!