There’s no doubt about it: technology can help make events more effective, especially when it comes to audience engagement. The industry is now home to hundreds of event apps that provide varying services and features that #eventprofs can choose from. A strong emphasis this year on interaction at events plus the capabilities to connect with social media (Twitter being one of the major players), poses the question:
Whatever happened to real-time interaction?

Though many are using Twitter as a center for a rich, resourceful stream of information (or #Blizzardof2015 updates), nowadays that information is most often previously scheduled. Unsurprisingly enough, using real-time channels can benefit all participants and venue of an event, from check-in and beyond.
Here’s how:
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