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Generational Engagement with Event Tech

Image via Hill and Knowlton

Technology in the event space has been extensively used over the last couple years; many conferences and trade shows have invested a good amount of time and money on the technological aspect of their events but there is one big missing piece…ENGAGEMENT! It’s important to consider spending as much time to engage attendees with the new tools that you are providing them—and at the end of the day—the technology used will be most efficient if your attendees are using it.