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Educating Eventprofs + 2014 FIFA World Cup

Soccer, football, calcio…however you choose to call it, people all over the world are in full-on World Cup mode. This international football tournament dates back to 1930, where the best of the best are chosen to take home the title of World Cup champion for their team.

So, besides the endless options of World Cup-themed events and after-parties being organized around the globe:

What can event professionals learn from this year’s FIFA World Cup?