CALL US: +1 (860) 266 6738
Help#TECHSYTALK 2015: 7 (QUICK!) KEY TAKEAWAYS FOR EVENTPROFS
The events industry is rapidly growing and technology is getting into the front seat, driving engagement and entertainment at events. The world is even shifting is search preference to a more mobile-friendly focus.
That being said, it’s important for event professionals to stay informed, educated, and motivated to continually optimize their events through consistent event marketing and event planning tactics.
Even if you weren’t able to attend the event to see the printed name badges from Boomset, it’s a good idea to stay informed as to what speakers and industry experts had to say at the eventtech conference and showcase of the year. Thanks to events and the production teams behind informational conferences and events like #techsytalk, our on-site team, and Twitter, there was a plethora of valuable information given from great talents in the inudstry.
Here’s a round-up of 7 key takeaways that created buzz at the event:
1. The more people are curious about what will happen next = stronger the attention + the more people will remember it. - Ben Parr, Captivology
People are overwhelmed and overloaded with information. Grabbing their attention will not only leave them curious and wanting more, but will foster engagement until the next event/announcement/etc.
2. LinkedIn is underrated and undervalued.
Always Be Connecting: We put together a list of some great groups event professionals can join to establish a voice and presence on this powerful social network.
You can connect with us here.
3. Stress is real. Learn how to handle it. - @WorkFromOm
Those that work in the event industry already know the stress and pressure placed on every detail they must oversee. Dealing with stress/stressors the right way is not only crucial for your own personal well being, but for that of your entire team and brand.
4. Be on the lookout/know what’s new with tech.
Hologram at entrance of #techsytalk. Image via @candace_batts
You don’t have to understand every little thing when it comes to the latest technology, but knowing what’s up-and-coming or what the demand is can set you apart. This technological innovation further calls attention to what you/your service has to offer.
5. The more effort you put into your events (and all aspects of what goes into them from (pre-start to post-finish!), means more business for you.
Image via @eventsbyforte
Read and re-read the above.
6. Get used to using data.
Got numbers? Put ‘em to good use. Crunching numbers and utilizing data accumulated from your event will make your marketing and planning decisions more efficient and effective for future events.
BizBash re-shared this useful article about data-driven events here.
7. “The scarcest resource of the 21st century is human attention.” - Sree Sreenivasan, CDO @MetMuseum
Image via @echolocated
One of the biggest takeaways from this event planner tech gathering. Relevant to marketing, digital presence, event attendance and participation, and all other areas of event planning and production, keep this factor in mind.
There’s an abundance of content and information out there, but what are you doing to optimize your own presence, eventprofs?
Technology is at events and it’s here to stay.
Learn about how you can provide printable name tags and more at your next event.
