Boomset Blog • Posts Tagged ‘event marketing’

HOW TO USE SNAPCHAT FOR EVENT MARKETING

Though it’s been out since 2011, Snapchat is still relatively unknown. That’s a shame because it’s a tool that can come in really handy especially for event planners. If used the right way, it can really foster engagement among followers and create some much needed hype.

More marketers, however, are beginning to catch on, as is the general public. As of May 2015, there are an estimated 100 million active daily users. Furthermore, roughly one in five social media users also use Snapchat.

Read more on how event professionals around the world are incorporating social media tips and trends into their event marketing and attendee engagement.

It doesn’t matter how off-the-charts your event is: if it doesn’t achieve the desired ticket sale levels, then it won’t adequately fulfill its purpose. There is a lot of planning on your end to ensure you sell as many tickets as possible, perhaps even filling the venue to capacity limit.

Achieving this end takes a lot of work, but it’s certainly possible when you implement these ticketing strategies into your event marketing. Read on to find out how.

Much of the resources you need for a high event turnout lie within social media. If you have a company channel, then just about everything you need is already at your fingertips. You just have to know how to use it for achieving the desired results.

With a little promotion on your channels done the right way, you should spark enough interest to get more than a handful of your consumers to consider buying a ticket.

A free guide to help event professionals and planners learn the basics and benefits of an efficient lead retrieval tool.

The functionality of a lead retrieval tool and how to use it at an event.
Benefits of having this event technology for the attendee, the exhibitor, and future events.

LEARN MORE

Image via Fun Dallas Tours

We weren’t sure what a blog tour was all about, to be quite honest, but we’re sure glad to participate! One of our favorite eventprofs connected with us, Mr. Andrew Maxwell of Plan An Event Blog, to invite us along on this virtual editorial journey.

The general idea of the blog tour is to network and promote colleagues in your online community, not necessarily in the same industry, either. The overall purpose is to inspire others by providing a virtual outlet of how your get your inspiration for content and what motivates you to write a blog.

Read on for our answers below!

THE TRUTH ABOUT INSTAGRAM: OPTIMIZING YOUR EVENT MARKETING

Instagram for #Eventprofs

The popular microblog network ought to be considered an integral part of an event professional’s lifestyle. As another great social media outlet for networking and inspiration, Instagram gives eventprofs the opportunity to express their

But how can you use this for your events? Read on for these tips on how your events can reach their maximum potential by incorporating this innovative–and fun–platform into your event marketing.

Image via Money.CNN.com

Thanks to such positive feedback from the event professionals community on LinkedIn, here’s a continuation of the “Top Groups” series for another social platform, Google Plus.

Sometimes forgotten in the social mix, Google+ is often regarded as a more “formal” Facebook and a casual version of LinkedIn. Call it what you will, this platform is more than an easy connection to YouTube and a convenient way to substitute meetings with hangouts.

Google+ happens to be another great way to contact the event community, including discovering vendors, suppliers, and other important VIPs that you ought to add to your guest list, while boosting your own online presence/marketing for business or events.

Though the participation numbers may look bleek, it happens to be a great way to upgrade your networking:

• Ripples show who’s shared your content and allows you to engage with them.

• Hangouts are for face-to-face communication for meetings and events, linked to your email, calendar, and conveniently in your browser.

• Easy access to YouTube, which has a smaller reach, but is more widely used [LinkedIn (25%), Google Plus (24%)], can provide great content for sharing to increase visibility on other networks.

Continue to encourage attendee participation by networking and grabbing some inspiration from other#eventprofs by joining and participating in the G+ communities below:

Feature Friday: Preo + DIY Thanksgiving Event Design

It’s the holiday season, and many of you #eventprofs have been inquiring about holiday party check-in. We’ve got you covered:

By printing your badges or wristbands at the event, you’ll make the company mingler all the merrier.

After clicking around, take a look at the highlights from this week below!

Two Major Reasons Why #Eventprofs Need To Measure Sentiment

As experience creators, those in the event industry try to make every detail come to life at an event and it’s important to market this creativity to prospective attendees, guests, as well as potential clients. Part of reaching those attendees comes from listening to what they have to say, especially in response to what’s being put out there.

Image via Craig Sroda

New Kid on the Block Blog: A Millennial in the Startup World

From our Boomset Team Series, sales intern Mackenzie shares her thoughts on millennials and start up life in this excellent and informative post.

#eventprofs #boomset

HOW TO USE SNAPCHAT FOR EVENT MARKETING

EVENT MARKETING: 5 TICKETING STRATEGIES TO HELP SELL MORE EVENT TICKETS

9 Social Media Event Marketing Tips to Promote Your Next Event

[FREE] Learn the Basics + Benefits of a Lead Retrieval Tool

THE TRUTH ABOUT INSTAGRAM: OPTIMIZING YOUR EVENT MARKETING

Back by popular demand: 7 Great Groups For Networking #Eventprofs (Google Plus Edition)

Feature Friday: Preo + DIY Thanksgiving Event Design

Two Major Reasons Why #Eventprofs Need To Measure Sentiment

New Kid on the Block Blog: A Millennial in the Startup World

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